Three colleagues smiling at a laptop in an office above the city at dusk
HubSpot Diamond Solutions Partner

The AI growth operating system for Southeast Asia's enterprises.

We build and run HubSpot, RevOps, AI agents and growth marketing as one system.

Trusted by enterprise teams across Southeast Asia. Helping companies grow on HubSpot since 2016.

130+Business transformations
16+Countries
30+Industries and markets
USD 19BClient enterprise value we support

Our clients include

  • AC Health
  • SMDC
  • Gamuda Technologies
  • Healthway
  • Doku
  • SAP
  • Smith & Nephew
  • PropertyGuru for Business
  • Babilou Family
  • FAST Logistics
  • Asian Vision
  • DigiPlus
  • Nasfund
  • IPOPHL
  • Aset Kayamas
  • MYStartup
Certified across the stack
  • HubSpot Diamond Solutions Partner
  • Meta Tech Provider
  • Google Partner
  • TikTok Partner
  • Infobip Partner
  • Aircall Partner
  • Semrush Partner

Many vendors. Or one partnership.

Most enterprises split CRM, AI, brand, creative, social, software and integration across different firms. The data never meets. We run all of it as one.

Four service lines.

HubSpot at the core. RevOps connects every line to revenue.

REVOPS CONNECTS EVERY LINE TO REVENUE · REVOPS CONNECTS EVERY LINE TO REVENUE · HUBSPOT Smart CRM + context + agents AI & REVOPSSTRATEGY CRM & DATAPLATFORM AI AGENTS &AUTOMATION GROWTHMARKETING

Five levels to agentic.

The AI & RevOps Maturity Model. Agents pay off once the levels below are in place.

  1. Level 1Organise

    A shared data model.

  2. Level 2Connect

    Systems and channels linked.

  3. Level 3Measure

    Revenue reported the same way everywhere.

  4. Level 4Automate

    Handoffs run without chasing.

  5. Level 5Agentic

    Governed agents do real work.

A business leader and a consultant shaking hands in an office lobby

Agents that do real work.

AI agents are only as good as the data and context behind them. We build all three layers.

Smart CRM

We design the data

Clean, deduplicated data across markets.

Context

We build the context

Your brand, knowledge and processes, so AI acts correctly.

Agents

We deploy and run them

Run in HubSpot Agent Hub: Customer, Prospecting, Data, Content and custom agents built in Agent Builder.

Built for Southeast Asia.

UNITED STATESCANADABRAZILEUROPECHINATAIWANHONG KONGVIETNAMPHILIPPINESTHAILANDSINGAPOREINDONESIAPAPUA NEW GUINEAAUSTRALIANEW ZEALANDKUALA LUMPUR · HQ

Global reach

Headquartered in Kuala Lumpur, with offices in Singapore and Makati. Clients across Southeast Asia, China, Hong Kong, Taiwan, Australia, New Zealand, Papua New Guinea, the US, Canada, Brazil and Europe.

WhatsAppLINEWeChatViberZaloKakaoTalkTelegramMessengerTikTok

Messaging-first

The chat and social apps your customers use across Southeast Asia, flowing into HubSpot.

  • Malaysia
  • Singapore
  • Philippines
  • Indonesia
  • Thailand
  • Vietnam

Privacy by design

Consent, retention and access set up to each market's data protection law, from day one.

Outcome-led

Every engagement starts from a revenue number, not a feature list.

How we work
Leadership lens

Built for your leadership team.

Pick a role to see what it faces and how we solve it, instrumented in HubSpot.

Chief Executive Officer

Growth, margin and risk, without waiting for month-end.

Challenges

  • Growth targets across several markets
  • Board questions on AI investment
  • Pressure on margin as costs rise

Pain points

  • Revenue numbers arrive at month-end and differ by team
  • Ten vendors and no single owner of the outcome
  • AI pilots with no line on the P&L

How Azend solves it

  • One customer record and one revenue dashboard in HubSpot
  • One partner accountable across CRM, AI and marketing
  • AI agents tied to a revenue metric from day one

We name the metric and build the report. Targets are set with your team, never assumed.

How we deliver

The Azend Operating System.

Our playbook for every implementation. Three moves, from first audit to a system your teams run.

Inside the Azend Operating System

01

Understand

Audit the customer journey, data, systems and teams in every market.

02

Strategize

A roadmap with revenue outcomes, sequencing and AI use cases ranked by value.

03

Solve

Implement, integrate, deploy agents, train teams, and run it with you.

Azend, plainly.

What leadership teams ask us first.

What does Azend do?

We build and run your growth operating system on HubSpot: RevOps strategy, CRM and data, AI agents run in Agent Hub, and growth marketing, delivered as one system by one partner.

Do you work with our existing CRM and ERP?

Yes. We migrate legacy CRMs into HubSpot and integrate ERP, core systems and messaging channels so every team works from one customer record.

Can we buy HubSpot licences through you?

Yes. As a HubSpot Diamond Solutions Partner we handle licensing alongside the implementation, so one partner owns the outcome.

How do we start?

Book a strategy call. We map where you are, where revenue leaks, and where AI pays off first.

A team working together around a laptop in an office above the city

Build your growth operating system.

One call to map your revenue engine and where AI pays off first.