Messaging leads, routed to the right team.
HubSpot for consumer and retail brands across Southeast Asia. Leads reach the outlet faster, buyers come back more often, and every customer costs less to serve.
Azend sets up HubSpot for consumer and retail brands so leads from WhatsApp, Viber, social and the web reach the right dealer, outlet or sales team fast.
Message to outlet, fast.
WhatsApp
Viber
Social
Website
Campaigns
Google Ads
Meta Ads
The consumer demand engine.
Six stages from first message to repeat purchase. Between each pair, the KPI we track in HubSpot.
- 01Message
- Measured between Message and Routed: Routing timeMessage to the right outlet
- 02Routed
- Measured between Routed and Outlet reply: Pickup speedTime for the outlet to reply
- 03Outlet reply
- Measured between Outlet reply and Purchase: Conversion rateLeads that buy
- 04Purchase
- Measured between Purchase and After-sales: Resolution timeService tickets closed
- 05After-sales
- Measured between After-sales and Repeat purchase: Repeat rateCustomers who buy again
- 06Repeat purchase
A model, not a result: we set your baseline for each KPI in the first weeks, then report against it.
Built for your leadership team.
Growth and service economics, measured across the whole network.
CEODaniel PersonaGrowth from customers you have
Revenue and retention read by brand, area and outlet.
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CMOPriya PersonaSpend tied to sales
Campaigns credited with the purchases they drive, online and in store.
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COOAisyah PersonaService that costs less
Leads and after-sales handled fast.
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Dealer and outlet networks.
Each dealer or outlet sees its own leads. Head office sees the whole network.
Own leads per outlet
Dealers and stores work their leads in HubSpot, with access set by role.
Network view
Pipeline and response by region, dealer and product for head office.
No lead left waiting
Rules reassign leads that are not picked up.
After-sales on the same record.
Service teams see what was bought, where, and every conversation since.
Service tickets
Requests from any channel become tickets in Service Hub.
Service history
Purchase, warranty and service details on the customer record.
Repeat purchase
Marketing knows who to invite back, and when.
How the channels connect.
Messaging and campaigns in. Dealers, outlets and service out.
The channels and systems shown are the ones this playbook typically connects; yours are mapped on day one.
Questions.
Do you support WhatsApp and Viber?
Yes. WhatsApp and Viber integration are available, so conversations sit on the customer record. Full answer
What about smaller outlet-level teams?
For smaller and outlet-level teams that need one simple inbox, Azend also builds ChatBetter.
Every message. The right outlet.
A strategy call maps how leads reach your network today, and where they leak.