
Agents in live use. Not demos.
HubSpot agents and custom agents, put to work in your operations.
Azend deploys HubSpot's AI agents, run in Agent Hub, from Customer and Prospecting to Data and Content agents, plus custom agents built in Agent Builder, into live operations.
How a live agent works.
Every action starts on the record and ends on the record.
Signal
A lead, a ticket or a WhatsApp message arrives.
Agent acts
It researches, replies, qualifies or routes, using your context.
Person reviews
Your team approves the actions you choose to keep human.
CRM updates
The outcome is logged, so the next signal starts smarter.
The agents we deploy.
HubSpot first. Custom only where your process needs it.
Agent Hub
HubSpot's home for building and managing every agent, in Starter, Professional and Enterprise.
Customer Agent
Resolves inquiries across channels and hands off to your team. Measured on resolution time and cost to serve.
Prospecting Agent
Monitors buying signals and launches personalised outreach. Measured on pipeline and win rate.
Data, Content and more
Data, Content, Campaign, Nurture and Revenue agents, plus Smart Deal Progression.
Agent Builder and custom
Custom agents built in Agent Builder, or outside HubSpot and connected back to the CRM record.
Three layers. We build all three.
An agent is only as good as the data and context behind it.

Smart CRM
Clean, connected data for every market and channel.

Context
Your brand, knowledge and processes, so agents act correctly.

Agents
Deployed, governed and run with your teams.
What leaders measure.
Every agent is tied to a business number before it goes live.
- COOChief Operating
- CROChief Revenue
- CEOChief Executive
- CTOChief Technology
Governed from day one.

People in the loop
Every agent action is logged on the CRM record.

Built to local law
Data handled to each market's data protection law.
Questions.
What do we need before deploying agents?
Clean CRM data and the context agents need: your brand, knowledge and processes. We build both before the first agent goes live.

Put your first agent to work.
A strategy call finds the agent that pays off first, and what it must be measured on.


