One growth operating system.
Four service lines, built and run on HubSpot.
Azend builds and runs four service lines as one growth operating system on HubSpot: AI & RevOps Strategy, CRM & Data Platform, AI Agents & Automation, and Growth Marketing.
Four lines. One core.
HubSpot at the centre. Every line works from the same record and the same number.
AI & RevOps Strategy
Readiness, roadmap and revenue-engine design, so forecast accuracy is designed in.
CRM & Data Platform
Implementation, migration and integrations, with fewer systems to own.
AI Agents & Automation
Agent Hub and custom agents in live use, measured on cost to serve and pipeline.
Growth Marketing
Brand, demand, content and AI search, measured on marketing-sourced pipeline and CAC.
One engine, seven stages.
The Azend Revenue Engine. Every service line moves a KPI on it.
- 01Visitor
- Measured between Visitor and Lead: Conversion rateVisits that become known leads
- 02Lead
- Measured between Lead and Marketing qualified: Speed to leadTime to the first human reply
- 03Marketing qualified
- Measured between Marketing qualified and Sales qualified: Meeting rateQualified leads that book a meeting
- 04Sales qualified
- Measured between Sales qualified and Opportunity: Pipeline createdOpportunities and value opened
- 05Opportunity
- Measured between Opportunity and Customer: Win rate and sales cycleDeals won, and how long they take
- 06Customer
- Measured between Customer and Expansion: Net revenue retentionRevenue kept and grown from customers
- 07Expansion
Managed operations
After launch, we run and improve the system with your teams under one retainer. Not a fifth service. The way the four keep working.
Managed operationsWhat leaders measure.
Five leaders, each reading their own numbers.
- CEOChief Executive
- CMOChief Marketing
- CROChief Revenue
- CTOChief Technology
- COOChief Operating
HubSpot Diamond Solutions Partner. Building growth systems across Southeast Asia since 2016.
Questions.
Do we have to buy all four service lines?
No. Most clients start with one line. We design it to fit the whole system, so the next line plugs in without rework.
Why is RevOps the thread?
RevOps sets the process, the data model and the numbers every other line works to. Without it, CRM, AI and marketing each report their own version of revenue.
Where should we start?
With the AI readiness assessment or a strategy call. Both map where revenue leaks and where AI pays off first.
Build your growth operating system.
One call to map your revenue engine and the first line worth building.