Meta
Facebook and Instagram- Lead and conversion campaigns
- Advantage+ and catalogue ads
- Instant forms and Click-to-WhatsApp ads
Into HubSpotLead forms and audiences synced with HubSpot, so every lead lands on a contact record with its source.
Demand with a line to revenue.
Built on HubSpot and measured on pipeline.
Azend's Growth Marketing service runs brand, demand generation, paid media on Meta, Google, TikTok and LinkedIn, content and AI search visibility (AEO) for Southeast Asian enterprises.
From first impression to revenue.
One line, tracked in one CRM. No lead without a source, no campaign without a number.
BrandRemembered
AI searchQuoted in answers
ContentTrusted
DemandQualified leads
PipelineDeals in HubSpot
RevenueThe number we report
Framework 01
The demand funnel, measured.
Seven stages from audience to revenue. Between each pair, the one KPI marketing answers for in HubSpot.
- 01Audience
- Measured between Audience and Visitor: Share of voicePresence in search, social and AI answers
- 02Visitor
- Measured between Visitor and Lead: Conversion rateVisits that become known contacts
- 03Lead
- Measured between Lead and Marketing qualified: MQL rateLeads that meet agreed fit and intent
- 04Marketing qualified
- Measured between Marketing qualified and Sales qualified: Speed to leadTime to the first human reply
- 05Sales qualified
- Measured between Sales qualified and Pipeline: Pipeline sourcedOpportunities and value from campaigns
- 06Pipeline
- Measured between Pipeline and Revenue: Marketing-sourced revenueClosed revenue traced to campaigns
- 07Revenue
A model, not a result: we baseline each KPI by market in the first weeks, then report against it.
Paid media, measured on pipeline.
We are certified partners with Meta, Google and TikTok, and run LinkedIn Ads for B2B demand. Every campaign is tracked into HubSpot, so spend is judged on pipeline and revenue, not clicks.
- Search and Performance Max campaigns
- YouTube and Display
- Offline conversion import from CRM deals
Into HubSpotClosed deals sent back to Google Ads, so bidding learns from revenue, not form fills.
TikTok
In-feed, Spark and lead generation ads- In-feed and Spark Ads
- Instant forms for lead generation
- Creative built for short video
Into HubSpotTikTok lead forms connected to HubSpot, scored and routed like every other lead.
- Targeting by company, industry and job title
- Lead Gen Forms for B2B buyers
- Matched audiences from CRM lists
Into HubSpotLead Gen Form submissions and audiences synced through HubSpot's LinkedIn Ads integration, so each lead lands with its campaign.
Reported in HubSpot: cost per lead, ROAS, marketing-sourced pipeline and customer acquisition cost, by platform, campaign and market.
What we do.
01
Brand
Positioning, identity and messaging for every market, tied to revenue through attribution.
02
Demand generation
Campaigns measured on marketing-sourced pipeline and cost per lead, not lead count.
03
04Content
Pages, video and social in the languages your buyers use, with Content Agent and Campaign Agent set up in your brand voice.
AI search visibility
Answer engine optimisation, tracked in HubSpot's AEO tool (beta), so AI assistants quote you.
Leadership lens
What leaders measure.
Marketing reported in the same terms as sales and finance.
- CMOChief Marketing
- CEOChief Executive
- CROChief Revenue
Founded as Launchpad Marketing. Brand and creative have been in the firm from the start.
One roof
Creative, platform and data in one team, so campaigns ship with tracking built in.
Multi-market
Campaigns adapted per market and language, reported in one place.
Messaging-first
WhatsApp, Viber and LINE as campaign channels, tied to the record.
Built on HubSpot.
The HubSpot tools and agents we configure for this work.
Questions.
Which advertising platforms do you manage?
Meta (Facebook and Instagram), Google (Search, YouTube, Display and Performance Max), TikTok and LinkedIn. We are certified partners with Meta, Google and TikTok, and connect every campaign to HubSpot, so results are reported as pipeline and revenue.
Do you only do marketing on HubSpot?
No. We run campaigns on the channels your buyers use. HubSpot is where we report them.
Can you work alongside our existing agency?
Yes. We can own the system, the data and the reporting while another agency produces part of the creative.
Make marketing answer to revenue.
A strategy call maps where demand comes from today, and where it leaks.