Be the brand AI names.
Answer engine optimisation for enterprises across Southeast Asia.
Answer engine optimisation (AEO) makes your brand the one ChatGPT, Gemini, Perplexity and Google AI answers name when buyers ask.
What leaders measure.
The metrics we instrument in HubSpot. Named, never promised.
How a brand gets named.
A buyer asks. The engine checks its sources. It names the brands those sources agree on.
Three things engines need.
Entity consistency
One name, one description, one set of facts across your site, profiles, directories and press.
Direct-answer content
One page per buyer question, answered in the first lines, in the words buyers use.
Schema
Organisation, service, FAQ and article markup, so engines read what each page claims.
How it works.
Baseline
The questions your buyers ask, and how AI answers treat you today.
Fix the facts
Your site first, then the third-party sources engines cite.
Publish answers
Starting with the questions that lead to pipeline.
Track and repeat
Per prompt, then the next gap closed.
Tracked in HubSpot AEO.
The tool is in beta. It reports four things per tracked prompt.
Brand visibility score
How often your brand appears in AI answers across tracked prompts.
Share of voice
How often you are mentioned compared with competitors on the same prompts.
Citations
Which domains, pages and content types AI answers reference.
Recommendations
Prioritised next steps: a new page, a technical fix, or outreach to third-party sites.
From prompt to pipeline.
Five stages from a tracked prompt to a contact in HubSpot. Between each pair, the metric we report.
- 01Prompt tracked
- Measured between Prompt tracked and Brand named: Visibility and share of voiceHow often you appear, against competitors
- 02Brand named
- Measured between Brand named and Page cited: CitationsYour pages referenced as sources
- 03Page cited
- Measured between Page cited and Visit: AI referral visitsSessions that arrive from AI answers
- 04Visit
- Measured between Visit and In pipeline: Conversion rateVisits that become contacts in HubSpot
- 05In pipeline
A model, not a result: visibility, share of voice and citations come from HubSpot's AEO tool; visits and contacts come from your CRM.
Questions.
How is AEO different from SEO?
SEO earns a ranked link. AEO earns a mention inside the answer itself. Both need good pages, but AEO puts more weight on consistent facts across third-party sources.
Do we need HubSpot to work with you on AEO?
No. The content and entity work stands on its own. HubSpot AEO makes tracking and reporting easier, and ties it to the rest of your marketing.
Can you guarantee our brand will be named?
No one can. AI engines decide their own answers. We improve the inputs they rely on and report what changes.
Be in the answer.
A strategy call maps the questions your buyers ask AI, where you stand today, and the pipeline those answers could send you.