One home for every agent.
HubSpot Agent Hub, set up so every agent does work you can count.
HubSpot Agent Hub is HubSpot's central home for building and managing AI agents across marketing, sales and service, built on your CRM data. Azend, a HubSpot Diamond Solutions Partner, sets it up with governance, context and measurement.
What leaders measure.
The metrics we instrument in HubSpot. Named, never promised.
Five functions report in.
People review what matters before it reaches a customer.
The agents it manages.
What HubSpot ships inside Agent Hub today, and the business number each one serves.
Content Agent
Blog posts, social content and landing pages in your brand voice.
Campaign Agent
One goal turned into a planned, multi-channel campaign.
Nurture Agent
Personalised email for each lead, based on their stage.
Prospecting Agent
Monitors buying signals and launches personalised outreach.
Customer Agent
Resolves customer enquiries across channels.
Data Agent
Customer insight from your CRM, calls and documents.
Smart Deal Progression
AI-suggested next steps after every call.
Revenue Agent
Invoice follow-up and payment reminders.
Build your own. Pay per use.
Custom agents, no code
Custom agents and workflows on one canvas, using your prompts, knowledge and CRM data.
Pay when work gets done
Credits bought upfront or pay-as-you-go. Custom agents consume credits as they work.
HubSpot reports. Averages HubSpot publishes for teams using its agents. Not Azend client results.
How we set it up.
Every agent gets an owner, a limit and a number the board can read.
Context
Clean CRM data, plus your brand, knowledge, policies and processes written for agents to use.
Governance
Who can activate agents, what each may do, where people review, and how credits are capped.
Pilot
One agent, one team, one market. People approve, edit and take over where needed.
Measurement
Each agent reported against the outcome it was deployed for, in Agent Hub and your dashboards.
Scale
Extend what works to more teams and markets. Stop what does not.
Questions.
Which HubSpot editions include Agent Hub?
HubSpot states Agent Hub is included in all Starter, Professional and Enterprise editions. Individual agents can have their own edition requirements and use HubSpot Credits.
What is the difference between Agent Hub and Agent Builder?
Agent Hub is where you see, activate and monitor every agent. Agent Builder is the canvas inside it for building your own.
Do we need a partner to use Agent Hub?
No. Turning an agent on is quick. Making it accurate, safe and measured across markets is the work: clean data, written context, review rules and reporting.
Give every agent an owner.
A strategy call maps which agents to activate first, who reviews them and the number each should move.