Reach buyers when they move.
HubSpot Prospecting Agent, configured with your ICP and your messaging.
HubSpot Prospecting Agent monitors buying signals such as funding rounds, leadership changes and website visits, researches the account, finds the right contacts and drafts personalised outreach in each rep's voice. Teams can review every email before it sends. Azend configures it with your ICP, personas, messaging and guardrails.
What leaders measure.
The metrics we instrument in HubSpot. Named, never promised.
From signal to send, reviewed.
The agent watches, researches and drafts, so reps spend their time in conversations.
TrackedMeetings and pipeline, by play
A model, not a result: signals are watched on the company segments you choose, and each play is measured on its own.
Plays, written with you.
A play tells the agent who to target, what to say and how far it may go.
Target audience
Company segments from your ICP, and the personas to reach.
Selling context
Products, value proposition and pain points, by market and buyer.
Outreach method
Emails or AI sequences, chosen per play.
Guardrails
Claims, tone and topics the agent must avoid.
Review before send.
HubSpot offers two modes. We start every client on the first.
Review before sending
Reps approve or edit every draft. Feedback sharpens the play.
Send automatically
Switched on only for plays whose drafts have earned it.
What HubSpot reports.
- Prospecting AgentMore sales leads per month65%
- Prospecting AgentHigher deal win rate26%
HubSpot reports these averages for its customers using Prospecting Agent. They are not Azend client results.
How we configure it.
Your ICP in, measured pipeline out.
Define the ICP
Segments, markets and buying groups agreed with sales leadership, built as HubSpot segments.
Clean the data
Companies deduplicated, owners set, existing customers and open deals excluded.
Write the plays
One play per product or market.
Review and tune
We adjust plays from what reps change.
Measure
Meetings, pipeline and credit use reported by play, then scaled or stopped.
Questions.
Which HubSpot editions include it?
HubSpot makes Prospecting Agent available from Starter edition upwards. HubSpot Credits are consumed when the agent generates personalised outreach for a lead. Licensing
Will outreach sound like our reps?
Yes. HubSpot drafts emails in each rep's voice, and the play keeps them on brand for each market.
Start with one play.
A strategy call turns your ICP into the first Prospecting Agent play and the pipeline it should produce.