Chief Technology Officer
Connectors nobody owns.
Azend builds documented, monitored integrations, clean data in Data Hub and governed AI agents, with one owner for the stack.
Meet Kenji.
Chief Technology Officer, Amaro FinancialFictional company
Kenji inherited Amaro's stack after two acquisitions. When a sync fails, nobody knows which vendor owns it. Business teams keep asking for AI tools, and Kenji has to answer for where customer data goes in each market.
- Industry
- Financial services
- Markets
- Singapore, Malaysia and the Philippines
- How it is set up
- A regulated lender with a core banking system, a customer app and a growing digital sales team
- Today
- A CRM connected to core systems through connectors built by three different vendors, and AI tools adopted team by team
What Kenji wants
- An integration map with one owner
- One clean customer record across systems
- AI he can govern market by market
Kenji's problem.
Kenji's CRM, core banking system and app are tied together by undocumented connectors from different vendors. Records duplicate, failures go unnoticed, and AI tools reach customer data without clear controls for each market's rules.
Challenges
- Connect CRM to ERP and core systems
- Meet data protection rules in each market
- Control the cost of the stack
Pain points
- Point-to-point connectors nobody owns
- Custom code with no documentation
- AI tools used on customer data without governance
How Azend solves it for Kenji.
Azend designs Amaro's integration architecture, rebuilds each connection with documentation and monitoring, cleans the record with Data Hub, and runs AI agents inside HubSpot with role-based access that Kenji controls.
- Documented, monitored integrations with one ownerIntegrations with ERP, core systems and partner platforms, documented and monitored, with alerts on failure.
- Data Hub for sync, cleansing and data qualityData Hub sync, deduplication and validation rules, so every team and agent reads one trusted record.
- Governed AI agents with access controls in HubSpotAI agents with role-based access, approved knowledge sources and logged actions.
What changes for Kenji.
Point-to-point connectors
A documented integration architecture
Duplicate and stale records
One validated customer record
Ungoverned AI tools
Governed agents with access controls
The numbers we instrument.
We name the metric and build the report in HubSpot. Targets are set with your team, never assumed.
Licences, build, run and support costs of the stack over time.
Share of syncs that complete without error, with alerts on failure.
Completeness, duplication and validity of key CRM fields.
Where we start.
An architecture and data audit of your CRM, integrations and AI tools, with the integration plan we would build first.
Book a strategy callFor CTOs, Azend connects HubSpot to ERP and core systems through documented, monitored integrations, uses Data Hub for sync and data quality, and deploys AI agents with access controls, so the stack stays secure and maintainable.
Questions.
How does HubSpot connect to our ERP?
Through native connectors, Data Hub or custom middleware, depending on the system. Each integration is documented, monitored and owned.
How are AI agents governed?
Agents run inside HubSpot with role-based access, approved knowledge sources and logged actions, so you control what they can see and do.
Where does Azend start with a Chief Technology Officer?
An architecture and data audit of your CRM, integrations and AI tools, with the integration plan we would build first.
Scale the stack, not the mess.
A strategy call maps your revenue engine and where AI pays off first.