Campaigns tied to revenue.
HubSpot Marketing Hub, implemented for every market you sell in, with campaigns on the same record as sales.
HubSpot Marketing Hub is HubSpot's marketing platform, where CRM data, content and campaigns work together: email, social, ads, personalisation, automation and reporting, with Content, Campaign and Nurture agents. Azend implements it for enterprises across Southeast Asia.
What leaders measure.
The metrics we instrument in HubSpot. Named, never promised.
What Marketing Hub does.
Three jobs: grow awareness, turn leads into revenue, scale without adding headcount.
Email and automation
Personalised email and journeys triggered by CRM data.
Social and ads
Publish, target audiences and report from one place.
Personalisation
Website and email content that changes by contact.
Campaigns
Every asset, channel and result grouped under one campaign.
Analytics
Reporting from first touch to closed revenue.
HubSpot AEO
Tracks and improves how your brand shows up in AI answers.
From one goal to revenue.
How the marketing agents hand work to each other, with people approving along the way.
Agents that work with it.
HubSpot reports 14% more marketing reach on average for teams using Content Agent.
Campaign Agent
Starts from a goal and plans the whole campaign.
Content Agent
Blog posts, social content and landing pages grounded in your brand.
Nurture Agent
Rewrites each nurture email for the contact receiving it.
Customer Agent
Captures visitor interest around the clock and turns it into sales-ready leads.
Prospecting Agent
Finds accounts ready to buy and fills the pipeline.
Since 2016. Building growth systems across Southeast Asia.
What Azend does with it.
Agree the revenue model
Lifecycle stages, lead scoring, sales handoff and attribution signed off with sales before build.
Set up every market
Languages, currencies, subscription types and consent built to each market's data protection law.
Connect the channels
Ads, events and messaging channels feeding the same contact record.
Switch on the agents
Brand voice, audiences and review rules written first. People approve before anything goes out.
Run and improve
Campaign playbooks, team training and a monthly review.
Questions.
Which Marketing Hub edition do we need?
HubSpot lists Free, Starter, Professional and Enterprise. It places personalisation and Customer Agent in Professional, and revenue tracking and journey mapping in Enterprise.
Can WhatsApp be part of our campaigns?
Yes. We connect WhatsApp, Viber and LINE to HubSpot so messaging sits on the contact record. Read more
Marketing that answers to revenue.
A strategy call maps your markets, channels and the pipeline number marketing should own.