Campaigns planned, written and nurtured.
HubSpot Content Agent, Campaign Agent and Nurture Agent, set up and governed by Azend.
HubSpot's marketing agents work as a sequence: Campaign Agent turns a goal into a multi-channel plan, Content Agent drafts blog, social and landing pages in your brand voice, and Nurture Agent personalises email by lifecycle stage. Azend writes the brand context they use and sets who reviews each output before it publishes.
What leaders measure.
The metrics we instrument in HubSpot. Named, never promised.
Three agents, one campaign.
Plan, create, nurture. A named reviewer between each step, and pipeline at the end.
TrackedReach, conversion, time saved
A model, not a result: HubSpot designs the three agents to work in sequence, per its build demand page.
Context decides the output.
The agents draw on what is stored in HubSpot. We write it down before they draft a word.
Brand voice
Tone, vocabulary and banned phrases, written per brand and per market language.
Audience and lifecycle
Personas, segments and lifecycle stages defined once, so the agents personalise on facts.
Offers and proof
Approved products, claims and proof points. Nothing the agent cannot back up.
Consent
Subscription types and legal basis set per market, so nurture reaches only those who agreed.
HubSpot reports. An average HubSpot publishes for Content Agent users (source). Not an Azend client result.
How Azend configures them.
One campaign, one market, then scale.
Context
The four inputs above, written into HubSpot for each brand and market.
Rules
What each agent may draft, who reviews it, and what never goes out without sign-off.
Pilot
One real campaign in one market. Reviewers log every fix they make.
Scale
Extend to more brands and languages once review fixes fall and results hold.
Questions.
Can they write in more than one language?
We set up brand voice and review for each language you market in, and test drafts with native-speaking reviewers before any agent output goes live in that market.
Are these agents generally available?
HubSpot lists Campaign Agent, Content Agent and Nurture Agent as beta on its build demand page as of 2 October 2026. We confirm availability in your account first.
Start with one campaign.
A strategy call picks the campaign, the market and the pipeline your first marketing agents should produce.