A couple viewing a new high-rise apartment at dusk, phone in hand, with tower cranes on the skyline

From enquiry to booking, on one record.

HubSpot for developers and agencies across Southeast Asia. Every enquiry tracked to a booking, so launch spend is judged on sales, not leads.

Talk to a specialist WhatsApp in HubSpot

Azend sets up HubSpot for property developers and agencies so every enquiry, from WhatsApp, portals, the website or an agent, follows one buyer journey from lead to viewing to booking.

Lead to viewing to booking.

Framework 01

The property buyer engine.

Six stages from first enquiry to referral. Between each pair, the KPI we track in HubSpot.

  1. 01Enquiry
  2. Measured between Enquiry and Viewing: Speed to viewingTime from enquiry to a booked viewing
  3. 02Viewing
  4. Measured between Viewing and Booking: Booking rateViewings that become bookings
  5. 03Booking
  6. Measured between Booking and SPA signed: Booking to SPABookings that sign the sale and purchase agreement
  7. 04SPA signed
  8. Measured between SPA signed and Handover: Billing on scheduleProgress payments collected on time
  9. 05Handover
  10. Measured between Handover and Referral: Referral rateOwners who refer the next buyer
  11. 06Referral

A model, not a result: we set your baseline for each KPI in the first weeks, then report against it.

What leaders measure

Built for your board.

The numbers your leadership asks for after every launch, instrumented in HubSpot.

WhatsApp enquiries, answered in the CRM.

Conversations land on the buyer record, with the history every team can see.

01

Capture

Every WhatsApp enquiry becomes a contact with its project and source.

02

Route

Assigned to the right project team or agent by rule.

03

Follow up

Reminders and sequences until the viewing is booked.

Framework 02

How the channels connect.

Portals, agents and chats in. Project teams and your sales system out.

The channels and systems shown are the ones this playbook typically connects; yours are mapped on day one.

One agent. One integration.

AI agent

Out-of-hours enquiries, qualified

A HubSpot Customer Agent answers project questions on chat, captures budget and timing, and offers a viewing slot. Sales picks up with the full transcript.

Integration

Bookings back in the CRM

Your sales or unit system connected to HubSpot, so booking status and unit details update the buyer record without re-keying.

Selected property clientele.

Developer

SMDC

Philippine residential developer and the property arm of SM Prime Holdings, building condominium communities across the country.

Property platform

PropertyGuru for Business

PropertyGuru's data and marketing solutions arm for developers and agents across Southeast Asia.

Questions.

Can HubSpot handle several projects and launches at once?

Yes. Projects, phases and launches are modelled in the CRM, so every enquiry, viewing and booking sits under the right project and team.

Can external agents work in the same CRM?

Yes. Access is set by role, so agents see their own leads, and the bookings they bring are credited to them.

Next in the system.

HubSpot integrations

Sales, unit and messaging systems connected.

Explore

AI Agents & Automation

Agents in live use, not demos.

Explore

WhatsApp and Viber in HubSpot

How messaging reaches the CRM.

Explore
A couple looking out over a city skyline from an empty new apartment

Every enquiry. One booking pipeline.

A strategy call maps your buyer journey from first enquiry to booking.

Talk to a specialist