of Vietnamese are online: 85.6 million people.
The challengeOnline growth has slowed to 0.6% a year. Growth now comes from converting and keeping the customers you already reach.
HubSpot partner for Vietnam.
HubSpot, RevOps, AI agents and growth marketing for enterprises in Vietnam, delivered remotely by our regional team.
Azend is a HubSpot Diamond Solutions Partner serving Vietnam remotely from our offices in Kuala Lumpur, Singapore and Makati. We implement, migrate, integrate and run HubSpot for Vietnamese enterprises and across Southeast Asia.
Azend Group, since 2016.
130+Transformations
16+Countries served
30+Industries and markets
USD 19BEnterprise value trusted to us
Vietnam in 2026
Reach is high. Growth is slowing.
Facebook ad reach is 79.0 million and grew 7.2% in a year, while YouTube slipped 0.3%. A fixed channel plan goes stale fast.
Messenger ad reach, up 5.3% in a year.
The challengeCustomers message brands where they already chat. Every conversation should land on the customer record, not a page inbox.
LinkedIn members, up 16.3%, the fastest growth of our six markets.
The challengeSenior B2B buyers are easier to reach, but only pay off when LinkedIn leads land on the same record as every other channel.
TikTok ad reach as a share of adults.
The challengePlatform audience figures can exceed the real population. Judge spend on leads and revenue in your CRM, not on reported reach.
Source: DataReportal, Digital 2026: Vietnam (Kepios, We Are Social and Meltwater), published 8 November 2025. Figures describe October to late 2025. Ad reach figures are platform-reported and may not represent unique people.
What we do in Vietnam.
0102030405
AI & RevOps Strategy
Readiness, roadmap and revenue-engine design.
CRM & Data Platform
HubSpot implementation, migration and integrations.
AI Agents & Automation
Breeze and custom agents, governed in Agent Hub.
Growth Marketing
Brand, demand generation and AI search visibility.
HubSpot licensing
Licences bought through Azend, alongside the build.
Built to Vietnam's PDPL.
Personal data handled to Law No. 91/2025/QH15, in force since 1 January 2026.
Personal Data Protection Law (Law No. 91/2025/QH15)
Consent, retention and data subject rights configured in HubSpot to this law, from day one.
Data protection by country
How data protection differs across Southeast Asian markets.
ReadFramework 01
Messaging in the CRM.
Zalo connects through a custom channel and Messenger natively, so every conversation sits on the customer record.
Zalo
Messenger
Website chat
EmailA model, not a usage figure: the channel mix is mapped to your market and teams in the first weeks.
What leaders measure
Vietnam, inside one regional number.
The multi-market metrics we instrument in HubSpot for your leadership team.
CEODaniel PersonaMarket and regional view
Vietnam reported on its own and as part of the region.
Learn more
COOAisyah PersonaCost to serve per market
Service levels compared market by market.
Learn more
CTOKenji PersonaFewer vendors
One HubSpot instead of a stack per country.
Learn more
Metrics named, not promised: we set your baseline in HubSpot first, then report against it.
How we serve Vietnam.
Part of one Southeast Asian team. Not a country brand.
Vietnam
Delivered remotely by our regional team from Kuala Lumpur, Singapore and Makati.
All offices
Kuala Lumpur, Singapore and Makati.
ExploreQuestions.
What are the key digital trends for businesses in Vietnam in 2026?
According to DataReportal's Digital 2026: Vietnam report, 84.2% of Vietnamese (85.6 million people) were online in late 2025, Messenger ad reach grew 5.3% to 57.8 million and LinkedIn grew 16.3% to 10.0 million members. With online growth slowing to 0.6% a year, the challenge for businesses is converting and retaining customers across messaging-led channels, measured on one CRM record. Source
Do you serve clients in Vietnam?
Yes. Our regional team serves Vietnamese clients remotely from our offices in Kuala Lumpur, Singapore and Makati.
Can we buy HubSpot licences through Azend in Vietnam?
Yes. We handle licensing alongside the implementation. Licensing
Do you support teams outside Vietnam?
Yes. We run multi-market rollouts from one HubSpot platform.
One partner across Southeast Asia.
A strategy call maps your revenue engine in Vietnam and every market you sell in.