of Filipinos are online: 98.0 million people, with 19.0 million still offline.
The challengeOnline growth has slowed to 0.8% a year. Growth now comes from converting and keeping the customers you already reach.
HubSpot partner with an office in Makati.
HubSpot, RevOps, AI agents and growth marketing for enterprises in the Philippines.
Azend is a HubSpot Diamond Solutions Partner with an office in Makati. We implement, migrate, integrate and run HubSpot here and across Southeast Asia.
Azend Group, since 2016.
130+Transformations
16+Countries served
30+Industries and markets
USD 19BEnterprise value trusted to us
The Philippines in 2026
Huge reach. Revenue still takes a system.
Facebook ad reach is 95.8 million, and attention keeps moving: Instagram grew 24.6% in a year while X fell 22.7%. A fixed channel plan goes stale fast.
Messenger ad reach, up 9.4% in a year.
The challengeCustomers message brands where they already chat. Every Messenger conversation should land on the customer record, not a page inbox.
LinkedIn members, up 15.8% in a year.
The challengeSenior B2B buyers are easier to reach, but only pay off when LinkedIn leads land on the same record as every other channel.
Mbps median mobile download speed.
The challengeHeavy pages and apps lose buyers on a phone. Forms, follow-ups and service need to be light and messaging-led.
Source: DataReportal, Digital 2026: Philippines (Kepios, We Are Social and Meltwater), published 5 November 2025. Figures describe October to late 2025. Ad reach figures are platform-reported and may not represent unique people.
What we do in the Philippines.
0102030405
AI & RevOps Strategy
Readiness, roadmap and revenue-engine design.
CRM & Data Platform
HubSpot implementation, migration and integrations.
AI Agents & Automation
Breeze and custom agents, governed in Agent Hub.
Growth Marketing
Brand, demand generation and AI search visibility.
HubSpot licensing
Licences bought through Azend, alongside the build.
Built to the Data Privacy Act.
Overseen by the National Privacy Commission.
Data Privacy Act of 2012 (Republic Act No. 10173)
Consent, retention and access configured in HubSpot to this law, from day one.
Data protection by country
How the law differs across our three markets.
ReadFramework 01
Messaging in the CRM.
Messenger and Viber connect to HubSpot, so every conversation sits on the customer record.
Messenger
Viber
Website chat
EmailA model, not a usage figure: the channel mix is mapped to your market and teams in the first weeks.
What leaders measure
Philippines, inside one regional number.
The multi-market metrics we instrument in HubSpot for your leadership team.
CEODaniel PersonaMarket and regional view
The Philippines reported on its own and as part of the region.
Learn more
COOAisyah PersonaCost to serve per market
Service levels compared market by market.
Learn more
CTOKenji PersonaFewer vendors
One HubSpot instead of a stack per country.
Learn more
Metrics named, not promised: we set your baseline in HubSpot first, then report against it.
Our Makati office.
Part of one Southeast Asian team. Not a country brand.
Makati
40th Floor PBcom Tower, 6795 Ayala Avenue cor. V.A. Rufino St., Makati City 1226, Philippines
All offices
Kuala Lumpur, Singapore and Makati.
ExploreQuestions.
What are the key digital trends for businesses in the Philippines in 2026?
According to DataReportal's Digital 2026: Philippines report, 83.8% of Filipinos (98.0 million people) were online in late 2025, Messenger ad reach grew 9.4% to 65.8 million and LinkedIn grew 15.8% to 22.0 million members. With online growth slowing to 0.8% a year, the challenge for businesses is converting and retaining customers across messaging-led, mobile-first channels, measured on one CRM record. Source
Can we buy HubSpot licences through Azend in the Philippines?
Yes. We handle licensing alongside the implementation. Licensing
Do you support teams outside the Philippines?
Yes. We run multi-market rollouts from one HubSpot platform.
One partner across Southeast Asia.
A strategy call maps your revenue engine in the Philippines and every market you sell in.