HubSpot, implemented for every market.
Enterprise and multi-country HubSpot implementation across Southeast Asia.
Azend implements HubSpot for enterprises operating across several Southeast Asian markets: one data model and pipeline design, configured for each market's teams, languages, currencies and data protection law, then launched and adopted.
What leaders measure.
The metrics we instrument in HubSpot. Named, never promised.
What changes.
A CRM per country
Each market runs its own tool, fields and reports. Head office sees the numbers late, and never the same way twice.
One platform, local where it matters
A shared data model and reporting, with local pipelines, languages, currencies and permissions.
Five phases.
From first workshop to a platform every market uses, measured by adoption and time to value.
Discover
Leadership and market workshops. The revenue number, processes, data and systems mapped.
Design
Data model, lifecycle, pipelines, permissions and integrations.
Build
Configured, integrated and tested against your real scenarios, market by market.
Launch
Data migrated, users trained, go-live by market or all at once.
Adopt
Usage, data quality and pipeline reviewed with each team until HubSpot is simply how work gets done.
Five phases, four gates.
No phase starts until the gate before it is passed.
- 01
Discover
Revenue number, processes, data and systems mapped.
- Gate between Discover and Design: Scope and revenue number agreed
- 02
Design
Data model, pipelines, permissions and integrations.
- Gate between Design and Build: Design signed off before build
- 03
Build
Configured, integrated and tested, market by market.
- Gate between Build and Launch: Tested on your real scenarios
- 04
Launch
Data migrated, users trained, go-live.
- Gate between Launch and Adopt: Go-live readiness by market
- 05
Adopt
Usage and data quality reviewed with each team.
A model, not a timeline: phase lengths depend on scope, markets and integrations, and are set in the proposal.
One core, local by market.
Leaders compare markets like for like.
Malaysia
- PipelineOwn stages
- CurrencyMYR
- LanguageBahasa Malaysia, English, Mandarin
- LawMY PDPA
Singapore
- PipelineOwn stages
- CurrencySGD
- LanguageEnglish, Mandarin, Malay, Tamil
- LawSG PDPA
Philippines
- PipelineOwn stages
- CurrencyPHP
- LanguageEnglish, Filipino
- LawPH Data Privacy Act
Indonesia
- PipelineOwn stages
- CurrencyIDR
- LanguageBahasa Indonesia, English
- LawID PDP Law
Thailand
- PipelineOwn stages
- CurrencyTHB
- LanguageThai, English
- LawTH PDPA
Vietnam
- PipelineOwn stages
- CurrencyVND
- LanguageVietnamese, English
- LawVN PDPL
Next market
Added on the same core, without a new CRM.
A model, not a result: the same pattern extends to every market in scope.
Built for multi-country.
What a regional enterprise needs that a single-market setup does not.
Business units and brands
Separate brands and teams on one portal, with shared reporting.
Permissions by market
Teams see what they own. Leaders see the region.
Data protection by market
Built to each market's law.
Messaging channels
WhatsApp, Viber and LINE on the customer record.
What we configure.
Questions.
How long does an implementation take?
It depends on markets, hubs, integrations and data. You get a dated plan at the end of discovery, not a guess at the start. Full answer
Do we launch every market at once?
Either works. We often recommend a lead market first, then a roll-out on the same design, market by market.
What do you need from our side?
A senior sponsor, one owner per market and team, and access to the systems and data being connected.
Who runs HubSpot after launch?
Your teams own it. A managed operations retainer is available if you want us to run, report on and improve it.
One platform for every market.
A strategy call maps your markets, systems and the order to launch them in.