Trust, configured into the system.
Plain-language commitments on customer data and AI agents, so your CTO can sign off security and compliance risk before anything goes live.
Azend commits to configuring consent and retention in the CRM, limiting access by role, governing AI agents in HubSpot Agent Hub with people in the loop, and building every system to the data protection law of each market we work in.
Our commitments.
How we handle customer data and AI agents in the systems we build and run.
Consent, recorded
Captured at every entry point and stored on the contact record in the CRM.
Retention, configured
Retention rules set in the CRM, so data is kept only as long as it is needed.
Access, by role
Teams, markets and partners see only the records they need.
Agents, governed
AI agents managed in HubSpot Agent Hub, with people reviewing what matters.
Local law, per market
Malaysia PDPA 2010 and its 2024 amendment, Singapore PDPA 2012, Philippines Data Privacy Act of 2012.
Five layers around every record.
Each layer is configured in HubSpot before data or agents go live.
A model of how we configure systems: we map each layer to your markets on day one.
People stay in the loop.
Agents do the routine work. People own the decisions and the relationship.
Answer, qualify, summarise
Within the data and context configured for them, and nothing else.
Approve, escalate, decide
Hand-offs, exceptions and anything sensitive go to a named person.
Commitments, not certifications.
This page describes how we work. Ask us how it applies to your systems on a strategy call.
Questions.
Is this a certification?
No. These are our working commitments for the systems we build and run. They are not a certification or an audit opinion.
What customer data can AI agents use?
Only the CRM data and context configured for them.
Build it right from day one.
A strategy call covers your markets, your data and how agents should be governed.