Accounts, quotes and orders, one record.
HubSpot for manufacturers and B2B companies across Southeast Asia. One pipeline across dealers, distributors and direct accounts, and a forecast sales and finance both trust.
A B2B manufacturing CRM tracks every account, quote and order across dealers, distributors and direct sales. Azend sets up HubSpot for manufacturers so enquiries move from enquiry to quote to order, connected to your ERP.
Enquiry to quote to order.
Distributors- Dealers
Trade shows
Website
WhatsApp
Google Ads
Meta Ads
The B2B account engine.
Six stages from first enquiry to reorder. Between each pair, the KPI we track in HubSpot.
- 01Enquiry
- Measured between Enquiry and Qualified: Speed to leadTime to the first reply
- 02Qualified
- Measured between Qualified and Quote: Quote turnaroundTime to send the quote
- 03Quote
- Measured between Quote and Order: Win rateQuotes that become orders
- 04Order
- Measured between Order and Delivery: On-time deliveryOrders delivered as promised
- 05Delivery
- Measured between Delivery and Reorder: Reorder rateAccounts that buy again
- 06Reorder
A model, not a result: we set your baseline for each KPI in the first weeks, then report against it.
Built for your leadership team.
The numbers each leader answers for.
CROMarco PersonaA forecast finance signs
Every quote and order on one pipeline, by territory and channel.
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CTOKenji PersonaCRM and ERP agree
Orders, invoices and stock synced, with no re-keying.
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COOAisyah PersonaQuotes out, reorders on time
Partner and account service run to the same standard.
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Partners and accounts.
Dealers, distributors and key accounts work the same pipeline, each seeing only what they should.
Account plans
Buying groups, sites and contracts on the company record.
Partner pipelines
Dealer and distributor deals tracked and credited by role.
Reorders
Order history and stock prompt the next conversation.
How the channels connect.
Dealers, distributors and trade shows in. Territories and your ERP out.
The channels and systems shown are the ones this playbook typically connects; yours are mapped on day one.
One agent. One integration.
Buying signals, followed up
A HubSpot Prospecting Agent watches buying signals on target accounts and launches personalised outreach, with sales approving what goes out.
ERP orders on the record
ERP data on the account, and won deals sent back as sales orders.
Built on HubSpot.
The capabilities this work configures.
Questions.
Can HubSpot connect to our ERP?
Yes, through a native app, middleware or a custom API, with one owner set for every field. ERP integration
Can we quote in HubSpot?
Yes. Revenue Hub covers CPQ, billing and payments, and quotes can use the product library synced from your ERP.
Does it work across several markets and currencies?
Yes. Markets, currencies and languages are set up in one HubSpot portal, with reporting per market and in total.
Every account. One pipeline.
A strategy call maps your channel, your ERP and the shortest path to one account record.