Custom agents. No code. Governed.
HubSpot Agent Builder, used to build the agents your business needs, each with an owner and an ROI case.
HubSpot Agent Builder lets teams build custom AI agents and automations on one canvas, without code, using their own prompts, knowledge and live CRM data. Azend designs, governs and measures each one.
What leaders measure.
The metrics we instrument in HubSpot. Named, never promised.
One canvas, four parts.
A trigger starts the agent. It works on your data, acts, and a person reviews what matters.
Triggers as described in HubSpot's Agent Builder announcement of 23 July 2026.
Credits and governance.
HubSpot gives you the controls to cap the spend, so your CTO can forecast it.
Test before live
HubSpot lets you test an agent against guardrails you define before you turn it on.
Credit limits
Limits per feature, per agent and for the whole account, with alerts and a pause.
Access
Who can build, edit and switch on agents, agreed with your admins before launch.
Monitoring
Every agent visible in Agent Hub, with live status and the actions it took.
Agent ideas for Southeast Asian enterprises.
Ideas we scope with clients. Each needs your data, a review rule and a measure before it is built.
Enquiry triage by market
Read a new enquiry, detect market and language, and route it to the right team with a summary.
Property buyer brief
Before a sales call, pull the buyer's enquiries, unit interest and past visits into one brief.
Distributor follow-up
Spot B2B accounts whose orders have gone quiet and draft a follow-up for the account owner.
Tender summary
Summarise a tender or RFP stored on the deal into scope, deadlines and open questions.
Renewal risk note
Before renewal, list open tickets, usage signals and contacts who have left.
Data quality patrol
Flag duplicates, missing markets and stale owners, and queue fixes for review.
How Azend builds them.
Small, governed, measured. Then the next one.
Pick the job
One repetitive task with a clear owner and a number it should move.
Design
Trigger, data, prompt, knowledge, action and the point where a person reviews.
Build and test
Built on the canvas, tested on real records against agreed guardrails.
Measure
Reported against its number, then extended, changed or switched off.
Questions.
Do we need developers to use Agent Builder?
No. HubSpot describes it as no-code: you build on one canvas, and can describe what you need in plain language through Breeze Assistant. Design and testing still take care.
How are custom agents charged?
Custom agents consume HubSpot Credits, bought in packs or pay-as-you-go. HubSpot prices credits at $0.010 USD each.
Which editions can use it?
HubSpot announced Agent Builder in July 2026 in public beta for Professional and Enterprise customers. We confirm what your account includes before scoping.
Name the job first.
A strategy call picks the one task your first custom agent should own, and the number it should move.