What are HubSpot Credits?
Credits are the unit HubSpot uses to charge for AI agents and AI features. HubSpot's principle is that you “only pay when the work is done” (HubSpot). An agent that runs but does not complete its task should not consume credits for that task.
How many credits come with a subscription?
Every Starter, Professional and Enterprise subscription includes a monthly allowance. HubSpot says the number “varies by subscription and is shown directly in your account” (HubSpot). Included credits refresh each month, and unused credits expire at the end of the month. They do not roll over.
How do you buy more?
- Capacity packs. Bought upfront. HubSpot lists packs of 1,000 credits at $10 USD (HubSpot).
- Pay-as-you-go. Overage is charged for each credit used beyond your monthly limit, and resets on your renewal date. HubSpot prices credits at $0.010 USD each (HubSpot).
What consumes credits?
Each agent and feature has its own rate, listed on HubSpot's rate sheet. Some examples HubSpot publishes:
| Agent or feature | When credits are used |
|---|---|
| Customer Agent | 50 credits when it resolves a conversation without help from a person (HubSpot) |
| Data Agent smart properties | $0.10 per answer (HubSpot) |
| Data Agent buyer intent | $0.10 per company per month (HubSpot) |
| Data Agent custom signals | $0.50 per company per month (HubSpot) |
| Custom agents from Agent Builder | Per run, as they do work (HubSpot) |
Rates change. Check the current rate sheet in your account before you budget, and confirm which agents your edition includes.
How do you keep credit spend under control?
HubSpot gives admins four controls (HubSpot):
- Feature-level limits. A cap for each agent or feature.
- Global limit. A cap on total usage across the account.
- Alerts and pause. Notifications as usage rises, and the option to pause any credit-based feature.
- Reporting. A real-time view of the actions each feature takes.
How should an enterprise plan for credits?
- List the agents. Which agents and features you will switch on in the next two quarters, by team and market.
- Estimate volume. Conversations, accounts researched or agent runs per month, from your own data.
- Price it. Volume multiplied by each rate, minus the included allowance.
- Cap it. Set limits per agent before launch, with a named owner for each.
- Review it. Compare credits spent with the outcome each agent delivers, every month.
Credits are a running cost, like media spend. Budget them against outcomes, not as a fixed licence line. See HubSpot licensing for how licences and credits fit together.
