A team in a strategy workshop around a whiteboard of sticky notes

Building growth systems since 2016.

An AI and RevOps consultancy for enterprises across Southeast Asia. Every engagement starts from a revenue number. For Better Change.

Talk to our team How we work

Azend Group is a HubSpot Diamond Solutions Partner. Founded in 2016 as Launchpad Marketing, and Azend Group since 2024.

Framework 01

Our story.

  1. 2016

    Launchpad Marketing

    Creative and growth marketing at the core.

  2. 2024

    Azend Group

    Launchpad Marketing becomes Azend Group.

  3. Now

    One growth operating system

    HubSpot, RevOps, AI agents and growth marketing across Southeast Asia.

Each tick marks a year.

The people behind it.

Strategists, builders and creatives in one team.

The Azend team together in matching black Azend T-shirts in a bright, plant-filled office lounge
A team member from behind wearing an Azend Together T-shirt at a company session
Together
The illuminated Azend logo sign on a slatted wall
Azend
The shoplot building where Azend works, seen from the street
Where the work happens

Recognised by HubSpot.

Awards earned on partner deals and client retention.

  • HubSpot Asia Partner Recognition Awards · FY2024

    Most Valuable Partner, Emerging Markets

    Awarded on partner deals closed January to October 2024, weighted with client retention.

  • Aaron Goh receiving the HubSpot Most Valuable Partner, Emerging Markets award on stage
    On stage, FY2024 awards
    HubSpot Asia partner award winners from FY2024, including Aaron Goh, holding their trophies together
    With fellow HubSpot partner award winners

In the room.

Workshops, classrooms, roundtables and community events across the region.

A large group of HubSpot community members and the Azend team at a HubSpot community event, seated around HubSpot-branded crates
Community
An Azend speaker on stage addressing a full lecture theatre
Keynote
Aaron Goh leading a roundtable discussion with business leaders
Roundtable
An Azend trainer presenting an analytics session to a classroom of participants
Classroom
A strategy workshop with sticky notes spread across a meeting table
Workshop
Attendees of a HubSpot User Group Kuala Lumpur session on branding and content strategy
HubSpot User Group, Kuala Lumpur
Participants of a branding and marketing automation workshop giving a thumbs up
Workshop
Roundtable participants and the Azend team together after the session
Leaders roundtable
Masterclass, 2019Watch the full session on YouTube.

What we are.

Four service lines, measured on the metrics leadership answers for.

01

AI & RevOps Strategy

Readiness, roadmap and revenue-engine design.

02

CRM & Data Platform

HubSpot implementation, migration and integrations.

03

AI Agents & Automation

Breeze and custom agents in live use, not demos.

04

Growth Marketing

Brand, demand generation and AI search visibility.

Our core values.

The foundation of the Azend Operating System

  1. 1.01365 ≈ 37×
    Value 01

    Never Settle

    1% better every day. Compounded, that is about 37 times better in a year.

    For you: every engagement ends with what we would improve next, not a handover and a goodbye.

  2. Value 02

    Get It Done

    Outcomes over activity. We push for the result, and we push back when the plan will not get you there.

    For you: every meeting ends with owners, dates and decisions. If something is blocking progress, including on your side, we say so.

  3. Value 03

    Facts over feelings

    Decisions rest on data, not opinion, habit or the loudest voice in the room.

    For you: every recommendation comes with the numbers behind it, from your own HubSpot data wherever we can.

  4. Value 04

    Say it straight

    Candid advice, given directly, even when the answer is no. Not sure? We ask before we assume.

    For you: you never chase us for an update, and you hear about a problem the day we find it.

Framework 02

The proof, counted.

Four counts, each in its own unit.

  • Delivery130+Successful transformations1 dot = 1 transformation
  • Reach16+Countries served1 dot = 1 country
  • Breadth30+Industries and markets1 dot = 1 industry
  • Team50+Global talents and partners1 dot = 1 person
19B

USD enterprise value trusted to us

Each figure is a minimum.

Leadership

Ready to turn AI into revenue, not pilots?

Start with a strategy call with Aaron. Leave knowing where your revenue engine leaks, and which fix pays back first.

Book a strategy call with Aaron
Aaron Goh, Founder and Chief Executive Officer of Azend Group
Aaron GohFounder & Chief Executive Officer · Azend GroupHubSpot Diamond Solutions Partner · Southeast Asia
About AaronFounded Launchpad Marketing in 2016. Now leads Azend Group, building AI growth systems for Southeast Asian enterprises.

Three offices.

One Southeast Asian team, on the ground where our clients sell.

Map of Malaysia marking the Kuala Lumpur headquarters
Headquarters

Kuala Lumpur

Bukit Jalil, Malaysia.

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Map of Singapore marking the Azend office
Office

Singapore

The Octagon, Cecil Street.

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Map of the Philippines marking the Makati office
Office

Makati

PBcom Tower, Ayala Avenue.

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Next.

Azend Operating System

How we deliver every engagement.

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Customers

Selected clientele across Southeast Asia.

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Offices

Kuala Lumpur, Singapore and Makati.

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A leadership team gathered around a laptop in a meeting room above the city at dusk

For Better Change.

One call to map your revenue engine and where AI pays off first.

Talk to our team