WhatsApp at volume. HubSpot at the core.
The WhatsApp Business Platform, connected to HubSpot through messaging partners, for enterprises across Southeast Asia.
The WhatsApp Business Platform is Meta's enterprise-level WhatsApp API for business messaging. Azend, a HubSpot Diamond Solutions Partner, sets it up through messaging partners and connects it to HubSpot.
What leaders measure.
The metrics we instrument in HubSpot. Named, never promised.
Three layers. One record.
Meta runs the platform. A messaging partner carries the volume. HubSpot keeps the customer.
From customer to owner.
Meta's rules decide what you can send, and when.
TrackedFirst response time
The rule: the 24 hour customer service window
- Customer messages24 hour windowFree-form replies allowed.
- Window closedApproved message templates only.
- Customer messages againWindow resetsIt opens and resets with each customer message.
Window and template rules as stated in Meta's WhatsApp Business Messaging Policy, checked 2 October 2026, which also requires the customer's opt-in before you message them.
Native inbox or full platform.
Many teams start native. Volume, campaign needs and cost per conversation decide when to add a partner.
WhatsApp in the inbox
Available with Marketing Hub or Service Hub Professional or Enterprise. HubSpot notes a limit of 1,000 template messages a month.
WhatsApp Business Platform
For outbound volume, campaigns and several numbers or markets.
What Azend sets up.
Accounts and numbers
Meta business verification, WhatsApp Business accounts and numbers per market.
Templates
Message templates written, submitted and organised by use case and language.
Opt-ins
Consent captured per market.
HubSpot connection
Messages, replies and delivery status, synced to HubSpot.
Support
We are your first line, and work with the messaging partner behind the scenes.
Questions.
Who bills for WhatsApp messaging?
It depends on the setup you choose. Billing for licences and messaging is agreed in the sales conversation.
Can we buy it through Azend?
Yes. Azend is an Infobip partner, so the WhatsApp Business Platform can be supplied through us alongside your HubSpot licences. HubSpot licensing
Can the same partner handle Viber and LINE?
Often, yes. We scope Viber, LINE, SMS and voice per market in discovery, alongside WhatsApp.
Message at volume. Keep the record.
A strategy call maps your markets, numbers and message volumes, and the setup that keeps message costs predictable.