What are the two ways to buy HubSpot?
Direct from HubSpot. Starter plans can be bought online. Professional and Enterprise plans are bought through HubSpot's sales team (HubSpot).
Through a Solutions Partner. HubSpot's Solutions Partner Program is designed for agencies and resellers that “sell the HubSpot platform to their clients”. HubSpot pays partners commissions when they resell its software (HubSpot).
What changes when you buy through a partner?
- One accountable party. The partner that licenses the platform also scopes, implements and supports it, so the licence plan follows the implementation plan.
- Licences sized to phases. A partner who knows the rollout can licence each hub, tier and seat when a phase needs it, not on day one.
- Local delivery. Scoping, training and support happen in your time zone, and often in your teams' languages.
- Onboarding. Professional and Enterprise plans carry a required one-time onboarding fee, for example $3,000 for Marketing Hub Professional and $7,000 for Marketing Hub Enterprise, as shown on 2 October 2026 (HubSpot). HubSpot also points customers to Solutions Partners for services (HubSpot). Confirm in writing who delivers onboarding and how it is charged.
What stays the same?
The product, its features and HubSpot's hosting. HubSpot hosts data in the EU, Canada, Australia and the United States (HubSpot), whichever route you buy through. Your data protection work, such as documenting cross-border transfers, is the same too.
What should you check in Southeast Asia?
- Billing. Which entity is invoiced, in which currency, and whether one contract covers several markets.
- Account structure. One HubSpot account for the region, or one per market or brand.
- Seats by market. Who needs a paid seat, and who only needs to view.
- Data centre. HubSpot advises choosing based on your business objectives and requirements (HubSpot).
- Renewal. Who reviews usage before renewal, so you stop paying for what you do not use.
How do you choose between them?
Buy direct if you have an in-house team that will scope, implement and run HubSpot, and you want a direct relationship with HubSpot. Buy through a partner if the rollout spans several markets, integrations and languages.
How does Azend handle licensing?
Azend is a HubSpot Diamond Solutions Partner. We handle licensing alongside implementation, so the licence plan is built from the scope: which hubs, which tiers, which seats, in which markets, in which phase. We confirm the right buying route for each market during scoping.
