A professional walking up the stairs of a bright office atrium

From sales pipeline to growth platform.

Pipedrive deals, pipelines and activities, moved to HubSpot.

A Pipedrive to HubSpot migration with Azend moves people, organisations, deals, pipelines, products, activities, notes and attachments into HubSpot, rebuilds Pipedrive automations as HubSpot workflows and sequences, and cuts over on a planned date.

Pipedrive to HubSpot

What leaders measure.

The metrics we instrument in HubSpot. Named, never promised.

CROChief Revenue Officer

A pipeline that marketing and service feed too.

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CTOChief Technology Officer

One platform instead of add-on tools.

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COOChief Operating Officer

Teams productive on HubSpot from day one.

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Framework 01

What moves where.

Every Pipedrive record has a home in HubSpot.

  1. Peoplemaps toContactsOne record per person, lifecycle stage set.
  2. Organizationsmaps toCompaniesOwners, custom fields, related organisations as labelled associations.
  3. Dealsmaps toDealsPipelines, stages, amounts, close dates and participants.
  4. Productsmaps toProductsLine itemsProducts on deals, in every currency you sell in.
  5. Activitiesmaps toCallsMeetingsTasksEmailsCustom activity types mapped to the closest one.
  6. NotesFilesmaps toNotesAttachmentsWith dates, owners and linked records.
  7. Usersmaps toUsersTeamsOwners matched before the first load.

A model, not a result: every field is mapped in a sheet your team signs off before the first test load.

Then add marketing and service.

Acquisition cost and retention, measured in one place.

01

Sales

Automations rebuilt as workflows and sequences, forecasting added.

02

Marketing

Forms, email and attribution on the contacts sales already owns.

03

Service

Tickets and messaging channels in one help desk.

How cutover works.

01

Audit

Pipelines, custom fields, activity types, automations and connected apps inventoried.

02

Map

Every field mapped, owners matched, duplicates resolved, rules signed off.

03

Test rounds

Sample loads, then full loads, checked by your own reps.

04

Freeze and cut over

Changes frozen for a short window, final data loaded, email and calendar connected.

05

Verify

Record counts and open deals reconciled. Reps start work in HubSpot.

Framework 02

Pipedrive stays live until cutover.

Teams keep selling in Pipedrive through the test rounds, so pipeline never pauses.

01Audit
02Map
03Test
04Freeze
05Verify
PipedriveSystem of recordFrozenHubSpotBuiltTest loadsFinal loadSystem of record

A model, not a result: the length of each phase depends on your data and is set in the audit.

Typical Pipedrive blockers.

Handled in the plan, not discovered at cutover.

Custom activity typesLeads inbox itemsCustom fields mappedDeal participantsAutomations rebuiltConnected apps replacedEmail sync reconnectedReps trained before go-live

Questions.

Does HubSpot have a tool for moving Pipedrive data?

Yes. HubSpot Smart Transfer supports Pipedrive for people, organisations, deals, activities, notes, products and users. HubSpot states a Data Hub subscription is required to sync Pipedrive activities.

Do our pipelines and stages stay the same?

They move, then we review them. Most teams use the move to tighten stage definitions and add the properties forecasting needs.

Why move if Pipedrive works for sales?

Usually because marketing and service now need the same customer record. If sales is the only team on the CRM, the case is weaker. We will tell you. Why HubSpot

Two colleagues discussing a tablet at a standing desk

Move with a plan, not a leap.

A strategy call scopes your Pipedrive account, data and a cutover date that suits the business.