HubSpot, built for how you work.
Custom code when configuration is not enough.
Azend's HubSpot custom development builds what standard setup cannot: custom objects, UI extensions on the record, coded workflow actions and serverless functions, private apps and APIs, CMS themes, and custom AI agents in Agent Builder.
When custom code fits.
We build only what configuration cannot do.
The process is your edge
Pricing logic, approvals, data from core systems or a record view no standard setting can produce.
A setting already does it
If a standard property, workflow or app covers the need, we configure it and save you the upkeep.
What we build.
Custom objects and data model
Objects, properties and associations shaped around how your business actually works.
UI extensions
App cards on contact, deal and ticket records that pull live data from your other systems.
Coded workflows and serverless
Custom code actions and serverless functions for logic standard workflows cannot express.
Private apps and APIs
Secure connections to your ERP, core systems and partner platforms through HubSpot's APIs.
CMS themes and modules
Content Hub themes and modules your marketers edit without a developer.
Custom AI agents
Agents built in Agent Builder, grounded in your CRM data, with guardrails and human review.
How we build.
Six steps, specification to handover.
Discover
Requirements, users and the systems involved, written up as a technical specification.
Architect
Components, data flows, API contracts and how it will be monitored.
Build
Code in your repository, reviewed and tested against the specification.
Test
Run in a HubSpot sandbox with your team before anything touches live data.
Deploy
Staged release to production, market by market where needed.
Hand over
Documentation and a walkthrough, with optional ongoing support.
Questions.
Which languages and tools do you build with?
JavaScript and TypeScript for UI extensions, serverless functions and private apps, Node.js or Python for custom coded workflow actions, and HubL for CMS themes.
Who owns the code?
You do. Code lives in your repository, with documentation and a handover session for your team.
Which HubSpot subscriptions does custom code need?
It depends on the build. Custom coded workflow actions need Data Hub Professional or Enterprise; UI extensions and private apps work across hubs. We confirm the editions at scoping.
Can you work alongside our engineers?
Yes. We pair with in-house teams, follow your review process and leave them able to maintain what we build.
What happens after launch?
Your team runs it. An optional support retainer covers monitoring, fixes and new features.
Build what sets you apart.
A strategy call scopes the custom work and what standard HubSpot already covers.