A business leader and a consultant shaking hands in an office lobby

Cookie notice.

Which cookies azend.group uses, and how you control them.

azend.group uses essential cookies to run the site and, where you allow it, analytics and marketing cookies, through Google Analytics, HubSpot and Hotjar. Optional cookies run only after you accept them in the cookie banner, and you can change your choice at any time.

Last updated 5 October 2026

What cookies are

Cookies are small text files a website stores on your device. Similar technologies, such as tracking pixels and local storage, work in a comparable way. In this notice, "cookies" covers all of them.

The cookies we use

CategoryWhat it doesYour choice
EssentialMakes the site work: page delivery, security and remembering your cookie choices.Always on. The site cannot work properly without them.
AnalyticsShows us how visitors use the site, such as which pages are viewed and how people arrive, so we can improve it.Optional where the law requires your consent.
MarketingConnects site visits to enquiries in our CRM and helps us show relevant content and follow up on requests.Optional where the law requires your consent.

The tools we use

  • Google Analytics, through Google Tag Manager. Shows how visitors use the site. Until you accept, Google tags run in consent mode without analytics or advertising cookies.
  • HubSpot. Our CRM. Its analytics cookies help us understand visits and, if you submit a form, connect those visits to your enquiry. Loads only after you accept.
  • Hotjar. Shows how pages are used, such as clicks and scrolling, so we can improve them. Loads only after you accept.

Our privacy notice explains how we handle the data these tools collect.

How to control cookies

  • On this site. Use the cookie banner to accept or reject optional cookies. To change your choice later, select Manage cookies at the bottom of any page.
  • In your browser. Most browsers let you block or delete cookies in their settings. Blocking essential cookies may stop parts of the site working.
  • Private browsing. Private or incognito windows limit the cookies kept after you close them.

Changes

We may update this notice as the site changes. The date at the top shows when it last changed.

Contact

For questions about cookies on this site, email hello@azend.group.

A team in a strategy workshop around a whiteboard of sticky notes

Data you can see and trust.

We build consent and tracking into HubSpot the same way for our clients.