Whallo is Malaysia’s first cold chain delivery service that delivers frozen goods from door-to-door. We were given the responsibility to brand the new business to stand out from the competition. However, the brand also has to reflect the core values and essence of the business

To brand the business, we used a whale theme that manifests into the mascot and name. The usage of blue and whale’s tail reflect the freshness of cold deliveries.  

Next, to establish distinction and recall factor, we came out with the whale imagery paired with a name that resembles the iconic mammal. This mascot and imagery can be seen on variations of the brand collaterals, including business cards, banners, promotional posters, and more.

This approach resulted in a recognisable brand across assets and collaterals. Whallo managed to become a distinct brand apart from other competitors. The brand can now be seen with partner ParcelHub.