Talentbank.

Generating awareness for an award-winning recruitment agency, pre-registrations for events skyrocketed by three times.

Talentbank is an award-winning recruitment agency which specialise in Education & Employer Branding. However, they faced difficulties generating brand awareness and attracting visitors to its 2024 Career Fairs at Sunway Pyramid Convention Centre and campuses. To overcome these challenges, we implemented HubSpot to streamline data management, enabling Talentbank to track and analyse visitor interactions, manage leads, and automate marketing workflows. Leveraged HubSpot data to refine ad targeting, ensuring that marketing efforts reached the most relevant and interested audience segments. This included targeting students, recent graduates, and professionals interested in career opportunities.

We also analysed landing page performance and provided actionable insights to optimise conversion rates. This involved improving user experience, enhancing visual appeal, and implementing clear calls-to-action. Lastly, we executed targeted paid advertising campaigns on platforms such as Google, Facebook, and LinkedIn to drive traffic to the optimised landing pages and increase event pre-registrations.