ParcelHub.

Celebrating the joy of opening parcels by rebranding a fast-growing ecommerce logistics brand with a heroic identity system built for its franchisees.

Parcelhub is a leading courier and fulfillment service provider that faced challenges against strong market competition and the need to realign their growing team. With plans to relocate and expand operations across Malaysia, they sought a comprehensive rebranding strategy. To address Parcelhub’s rebranding needs, we developed a holistic strategy of a new brand architecture and identity, designed to reflect their vision of "Parcelhub Everywhere." This included creating the iconic mascot "Parcelman" to personify the brand, crafting engaging visual elements like WhatsApp stickers, and emphasizing customer-centric messaging such as "Sending Smiles Across the Nation."