Whallo.

Giving warmth to the first door-to-door cold delivery brand in Malaysia. A co-branding effort communicated seamlessly with the interactions between two mascots.

Whallo is a new cold delivery solution that faced the challenge of establishing itself as a reliable and recognisable brand. As a new concept delivering cold fresh items directly to customers' doors, Whallo needed a strong brand identity and messaging to differentiate itself in a competitive market. To establish Whallo as a leading cold delivery service in the market, we developed a comprehensive branding strategy that included creating a unique brand identity and engaging visual elements. We conceptualised the name "Whallo" to blend warmth and friendliness, symbolised by a whale. The logo featured a whale's tail resembling a fruit, reflecting the delivery of fresh produce and seafood.