Omise.

Penetrating the Malaysian market for an international payment gateway solution, captured 300 new leads via eBook downloads.

Omise is a payment gateway solution from Japan and Thailand, faced the challenge of entering the Malaysian market. Their primary goal was to establish brand visibility, educate the audience about their unique selling points (USPs), and build a customer database from scratch. To address these challenges, we launched targeted paid advertising campaigns on platforms such as Google and social media to promote the eBook. The ads were designed to capture the interest of potential customers by emphasising the benefits of Omise’s payment gateway solutions. The campaign aimed to drive traffic to a landing page where visitors could download the eBook in exchange for their contact information.

Once leads were captured, we implemented an email drip campaign to nurture these leads. The campaign consisted of a series of automated emails that provided valuable information about Omise’s USPs, case studies, and testimonials. The emails were strategically timed to keep potential customers engaged and guide them through the decision-making process.