INCEIF University.

Boosting enrolment in a niche market, experienced a substantial 20% increase in new student prospects.

INCEIF University is a venture under the Bank Negara to provide world-class certifications in Islamic Finance. Despite their exceptional course offerings and faculty, they faced challenges with low student enrollment, targeting a niche market, and international students being unable to attend physical classes during the MCO (Movement Control Order). To address these challenges, we facilitated a workshop to create detailed buyer personas, helping to identify the needs, preferences, and pain points of the target audience. This ensured that marketing efforts were precisely tailored to potential students. We also developed and launched two targeted ad campaigns. The first campaign focused on raising awareness among prospective students unfamiliar with INCEIF, while the second campaign targeted those further along in the buyer journey, emphasising the unique benefits and success stories of INCEIF’s programs.