Lena Residence.

Building the ideal landed homes for three generation families so they can ‘sleep well’. Strong family support that resulted 100% sales during first day of launch.

Aset Kayamas Group is one of Malaysia's leading property developers that is known for its commitment to innovation and excellence in real estate. The primary objective was to overcome the location challenge and intense competition by creating a unique brand and perception for Lena Residence. The project needed to appeal to young, large families and stand out among other competitors in the area. We named it Lena which means ‘sleep well’ in Bahasa Malaysia, as the landed homes are designed to reside a family of three generations. To effectively launch Lena Residence at Shah Alam, we implemented a strategy focusing on a unique brand identity that resonates with young, large families. Our holistic branding approach of calming yet strong visual identity, emphasise a balance of urban living, safety, family-oriented and nature.