Sleeping Lion.

Dominating a highly contested space with a sleeping king. A newcomer brand that stood out with 70% average occupancy during low peak periods.

AK Hospitality is the first sub-brand of Aset Kayamas that focuses on hospitality services. Facing the challenge of creating a brand from scratch in a highly competitive environment. They also needed to differentiate from hundreds of generic hotel names and overcome SEO hurdles to stand out in the heart of KL. To establish Sleeping Lion as a prominent hospitality brand in the heart of KL, we crafted a comprehensive branding strategy starting with a unique and memorable name to break away from generic hotel conventions. Our holistic branding approach included creating a premium perception aligned with 4 star experiences to increase its perceived value.