We Are Ready.

Helping Malaysians adapt to the pandemic confidently, with an all-in-one Covid-19 prevention ecosystem resulting in regional adoption within 3-6 months.

Green Packet, a Malaysian tech company founded in 2000, has consistently been at the forefront of technological innovation in the region. As COVID-19 impacted Malaysia, SMEs were struggling to cope. Green Packet identified an opportunity to support the market with their innovative face scanner, "KipleLive," designed to detect individuals with high temperatures or fever. The challenge was to launch a high-impact marketing campaign quickly and instill confidence in this new technology amid widespread uncertainty. Traditional methods of tracking potential COVID-19 infections were too slow, necessitating a rapid deployment of the Kiple face scan technology.

To address the urgent need for a reliable innovative face scanner, we launched the "We Are Ready" campaign for Green Packet's "KipleLive." This strategy involved creating a compelling brand identity and messaging to instill confidence in the market. The campaign featured a positive tagline and creative press ads to shift perceptions from fear to safety, emphasising the efficiency of face scan technology over traditional methods.