Silicon Auto.

Driving trust amongst Malaysians with workshop cleanliness, transparency, and quality. Increased female drivers and european car drivers by 120%.

After operating successfully for over 15 years, Silicon Auto faced the challenge of attracting new and younger customers as its brand image had become outdated. The company needed a comprehensive brand system to translate its strong culture and belief system into a modern, appealing brand identity. To revitalise Silicon Auto's brand and attract a younger clientele, we implemented a comprehensive strategy that included developing new brand identities and visual elements. This process involved aligning the founders through workshops to ensure their values were integrated into the new brand. We created the "Heart of Engine" brand identity and refreshed the visual identity with modern elements and a blue colour scheme to convey trust and professionalism.