Big Bath.

Decoding a bathroom retailer’s complex O2O integration, secured a 30% growth in customer visits to the store.

Big Bath is a retailer for bathroom and kitchen products, faced challenges unifying their digital ecosystem. They required a sophisticated O2O(Online-to-Offline) technological integration using HubSpot as the backend engine for their ecosystem.

The primary objective was to unify Big Bath's digital ecosystem to enhance customer experience and centralise data management. To address these challenges, we implemented HubSpot as the central backend system to integrate various digital touchpoints, including the website, mobile app, and in-store systems. This ensured that all customer interactions were captured and managed in one place.

System Integration with Shopify, SAP and Eazysales

Next, we enhanced the mobile experience by optimising the website and mobile app for user-friendly navigation, faster load times, and seamless functionality. This made it easier for customers to browse products, make purchases, and engage with the brand. Lastly, we developed a systematic approach for capturing and storing customer data, ensuring that all information was centralised and easily accessible. This enabled Big Bath to gain valuable insights into customer behaviour and preferences, allowing for more effective marketing and personalised customer experiences.