A business leader reviewing figures in a meeting room

What HubSpot returns.

Your numbers in, return and payback out. Revenue, retention and time saved, against what you invest.

The HubSpot ROI calculator estimates return and payback from your own figures: revenue from conversion and win rate, retention, and time saved, set against licence and implementation cost.

Calculate your ROI See pricing

HubSpot ROI calculator

Change any figure. Results update as you type.

01

Your pipeline today

Example inputs. Replace them with yours.

%
%
USD
%
Value is counted as profit, not revenue.
02

Your customers today

USD
%
03

Your teams today

Marketing, sales and service.
USD
04

What you plan to improve

Relative change on today's figures. Set what your leadership team is willing to plan on.

10%
5%
10%
2
05

What you invest

Use your HubSpot quote and our fixed fee. Estimate the fee

USD
USD
USD
Optional.

How the number is built.

Revenue

More deals won

Leads a year, times conversion and win rate, before and after your uplift. Extra deals times deal value times gross margin.

Retention

Revenue kept

Revenue lost to churn today, times your churn reduction, times gross margin.

Productivity

Hours returned

People, times hours saved a week, times 46 working weeks, times loaded cost per hour.

Questions.

How is HubSpot ROI calculated here?

Annual value is the gross profit from extra won deals, the gross profit from revenue kept by lower churn, and the cost of hours saved. ROI compares that value with implementation, licences and support over the period you choose.

Where do the default numbers come from?

They are example inputs only. Replace them with your own baseline and the improvement you are willing to plan on.

A team working together around a laptop in an office above the city

Pressure-test your numbers.

Bring this estimate to a working session. We check the baseline against your HubSpot or CRM data.

Review your ROI case