Tien Tien Yogurt.

Touching the hearts of the younger audience with an innocent bunny and healthy yogurt drinks. Increased walk-ins by 2x with its branded environment.

Tien Tien Yogurt faced the challenge of differentiating itself in a crowded yogurt drink market. With the increasing popularity of yogurt beverages, the brand needed to establish a unique and memorable identity to stand out among numerous competitors. The goal was to create a brand that resonates with health-conscious consumers and enhances the retail experience through distinctive visuals and engaging elements.

To differentiate Tien Tien Yogurt in a competitive market, we developed a distinctive brand identity featuring a cute and memorable rabbit mascot, whose mouth forms the Chinese character for "Tien." This approach created a feminine and Taiwanese-inspired visual style. We introduced a new tagline to enhance the retail experience, highlighting the natural and healthy benefits of the yogurt drink.