Branding · Property

The Hipster.

ClientAset Kayamas
IndustryProperty
ScopeBrand Strategy, Brand Design, Brand Activation, Brand Architecture
The Hipster brand work

Embodying the vibes of its serene neighbourhood, with a quirky name and brand that stood out, resulting in 80% of bookings during day one of launch.

Aset Kayamas Group is one of Malaysia's leading property developers approach us to brand a new service apartment project located in the quiet enclave of Taman Desa, Kuala Lumpur. The Hipster project faced the challenge of branding a generic property to appeal to young buyers in KL. Located in a serene corner of Taman Desa, the project needed to attract young adults who were moving to the city but preferred avoiding the high traffic and density typical of urban environments. Our approach focused on strategic branding targeted specifically at young adults new to Kuala Lumpur. The property was named "The Hipster" to attract individuals looking for a city lifestyle with the comfort of neighbourhood vibes resembling their hometowns.

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