Charterhouse Malaysia.

Upgrading the world’s most loved education brand, improved regional recruitment over 87% of new students.

Charterhouse Malaysia, an international sixth form college located in Sri Hartamas, Kuala Lumpur, opened in August 2021. Despite its prime location, the college struggled with reporting clarity, lead tracking, and student recruitment. The primary objective was to improve Charterhouse Malaysia's student recruitment process by enhancing lead tracking and reporting clarity. The key challenges included ineffective existing systems, unclear value proposition communication, and underperforming marketing campaigns.

To address these challenges, we created a user-centric landing page design with interactive elements to communicate the college's value proposition. Next, we implemented a real-time data campaign tracking system for better lead tracking and reporting. Lastly, we restructured marketing campaigns to improve lead generation and refreshed social media ad assets for better engagement.