Berjaya University College.

Refining ad campaigns for a prestigious private institution, leading to a 41% decrease in Cost Per Lead.

Berjaya University College, a leading private institution in Malaysia known for its qualifications in business, culinary arts, hospitality, and tourism. They faced the challenge of recruiting students for their new intake. To enhance their recruitment process, we set up targeted ad campaigns aimed at various audience segments and developed multiple versions of landing pages tailored to different conversions.

During the implementation phase, we utilised data-driven insights for ad design, created custom landing pages, and continuously optimised both for maximum effectiveness.