Archidex.

Helping a leading trade exhibition organiser from offline to digital, enjoyed a phenomenal 425% sign-ups in event pre-registrations.

CIS Network is an event management company that lacked the necessary expertise in digital marketing. They aimed to pivot to a digital-first approach in the exhibition space and maintain their position as the market leader in premium exhibition spaces. To address these challenges, we developed a detailed digital strategy that included audience targeting, content creation, and channel selection to maximise reach and engagement. By launching targeted social media campaigns to build brand awareness and engage prospective exhibitors, we utilised platforms like Facebook, LinkedIn, and Instagram to reach a broad and relevant audience.

Next, we executed search engine marketing (SEM) campaigns to capture high-intent traffic. This included paid search ads and search engine optimisation (SEO) to improve organic search visibility. Lastly, we continuously monitored campaign performance and made data-driven adjustments to optimise for better results and lower costs.