Branding · Property

Antara Genting.

ClientAset Kayamas
IndustryProperty
ScopeBrand Strategy, Brand Design, Brand Activation, Brand Architecture
Antara Genting brand work

Crafting a unique resort living experience that sits between the heavens and the earth, positioning itself as the highland’s only naturalistic luxury development.

Aset Kayamas Group is one of Malaysia's leading property developers that is known for its commitment to innovation and excellence in real estate. With a diverse portfolio of successful projects, Aset Kayamas Group has consistently set new benchmarks in the industry. The primary objective of the Antara Genting project was to develop a compelling concept, naming and identity that resonates with the essence of the location. Additionally, they also aim to establish a strong brand positioning that would differentiate from their competitors and Genting Highlands. To position Antara Genting as a luxurious natural sanctuary that is different from the entertainment hub at Genting Highlands, we named the project 'ANTARA,' symbolising its unique location between heaven and earth. The brand architecture included Phase 1: 'AYU' representing the beauty of Genting Forests, and Phase 2: 'AIR' highlighting the beauty of the cloudy and wet environment.

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